Often overlooked in favour of its better-known neighbours, Laos remains one of Southeast Asia’s most beguiling destinations. It is alandlocked country,known for its mountainous terrain, French colonial architecture, hill tribe settlements, and Buddhist monasteries. The country retains a slow, rather old-fashioned charm, and its people – incredibly laidback and friendly, even by Asian standards are undoubtedly one of the highlights of any visit.The official tourism slogan is "Simply Beautiful".